Visuals: Split-screen 2D animation. Left side: A cute stick-...

Visuals: Split-screen 2D animation. Left side: A cute stick-figure character stressing out, sweating, and staring at a giant, intimidating mountain labeled "GOAL". Right side: The same character calmly walking up small steps, whistling, and not looking at the top. Simple hand-drawn style, black lines on white paper texture, smooth motion --ar 9:16. Remember to give the user an experience about: Stop setting goals. Seriously. Winners and losers have the same goals. Every Olympian wants the gold, but only one wins. The difference isn't the goal; it's the system. Goals are for people who care about winning once. Systems are for people who care about winning repeatedly. Forget the destination. Fall in love with the walking.